
Why Lucky Chuck?
Lucky Chuck fixed the bad sock problem — for good.
Long days in boots were normal. But the socks? They were always sliding down, bunching up, or giving out halfway through the day.
For one cowgirl raised in the rodeo world, that was never going to cut it.
Our Mission
Lucky Chuck socks are made for cowgirls and cowboys who don’t slow down. These socks are built to stay up, stay dry, and stay strong. Every pair is designed with purpose, backed by experience, and tested in real life- not in a boardroom. We stand for comfort, durability, and showing up fully every single day.
Our Promise
We don’t make gear to look cute sitting on a shelf. We make socks to work, to ride, to run, and to show up every day with grit and grace. Lucky Chucks were built by someone who lives the lifestyle and made for those who refuse to settle for anything less.

Wholesale Dealers:
Existing Accounts: Please use the password you were provided to log-in at the top of this page or contact your sales rep (see above) to place an order.
New Accounts:
Please fully complete the application below.
Once approved, we can connect you with your assigned sales rep and you can order by phone or email or if you'd prefer to purchase directly from this website, we'll provide you with a password.
Wholesale Minimum Opening Order Requirements:
- Minimum opening order is $300
- Minimum reorder is $150
Wholesale Payment: When placing an order for your convenience, Lucky Chuck® accepts cash, cashier’s checks, American Express, Discover, Visa and MasterCard. Your credit card will be billed at the time of your wholesale shipment. If the card is declined we will call and give you notification. If you do not call back in 24 hours we will cancel your order and close your account. Your account will be charged a $50 RETURNED CHECK FEE every time your check does not clear the bank. All first time orders must be paid with a credit card. Business checks are accepted if approved by our credit department.
Cancellations: Cancellations will only be approved within 5 days of order placement. Orders move from entry to order within 48 hours upon receipt of the order. We are not able to change or cancel orders that have already been entered into the shipping phase. Purchaser assumes financial responsibility for the order once the order has moved into the shipping phase. Any orders cancelled after 5 business days will be charged a 35% restocking fee.
Returns and Repairs: All returns or exchanges must be accompanied by a sales receipt and a return authorization form. Lucky Chuck® reserves the right to dispute a Manufacture Defect claim. The age of the product and repair issue will be taken into consideration during inspection.
Wholesale Shipping: We ship all items UPS, USPS or FedEx. As previously stated, all orders will be charged to your credit card at the time of shipment. These charges will be applied to your next order or we will close your account.
Please email howdy@luckychuck.com with any questions or concerns!

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