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Welcome to Lucky Chuck® Wholesale Website. Please read below how to be approved for wholesale. Once approved you will be emailed the password for this site.

Why Lucky Chuck?

Lucky Chuck fixed the bad sock problem — for good.

Long days in boots were normal. But the socks? They were always sliding down, bunching up, or giving out halfway through the day. 

For one cowgirl raised in the rodeo world, that was never going to cut it.

Our Mission


Lucky Chuck socks are made for cowgirls and cowboys who don’t slow down. These socks are built to stay up, stay dry, and stay strong. Every pair is designed with purpose, backed by experience, and tested in real life- not in a boardroom. We stand for comfort, durability, and showing up fully every single day.

Our Promise

We don’t make gear to look cute sitting on a shelf. We make socks to work, to ride, to run, and to show up every day with grit and grace. Lucky Chucks were built by someone who lives the lifestyle and made for those who refuse to settle for anything less.